Getting into holiday spirits with a festive campaign.
The Alberta Small Brewers Association kicked off their first ever beer advent calendar of local craft beer with a comprehensive campaign, cozy packaging and a merry microsite.
Plaid packs sprung up in every liquor store leading up to December.
Snowy woodland illustrations set the stage for a campaign that followed a little lumberjack as he discovered what makes Alberta great for brewing craft beer.
The campaign delighted Albertans and introduced many to the Alberta Beer brand.
The microsite was a tool folks used to learn the type of beer they were drinking every day, which included a video of the relevant brewery each day and generated a ton of web traffic to the main site.
Made at Evans Hunt. CD: Mike Tran Copywriter: Warren Fick Developer: The patient and powerful, Colin Cheverie