Alberta BeerAdvent

Getting into holiday spirits with a festive campaign.

The Alberta Small Brewers Association kicked off their first ever beer advent calendar of local craft beer with a comprehensive campaign, cozy packaging and a merry microsite.

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Plaid packs sprung up in every liquor store leading up to December.

Snowy woodland illustrations set the stage for a campaign that followed a little lumberjack as he discovered what makes Alberta great for brewing craft beer.

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The campaign delighted Albertans and introduced many to the Alberta Beer brand.

The microsite was a tool folks used to learn the type of beer they were drinking every day, which included a video of the relevant brewery each day and generated a ton of web traffic to the main site.

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Made at Evans Hunt. CD: Mike Tran Copywriter: Warren Fick Developer: The patient and powerful, Colin Cheverie

Has 38 house plants and has only killed one this month.
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