I Am Not A Robot

Branding a grassroots organization with a humble mission.

Out of a camping trip was born an initiative driven by a group of friends: encouraging mindfulness and connection by disconnecting from our devices.

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Boldly declaring our humanity during workshops, events, and retreats.

The wordmark plays with mechanical bolt-like 'O's and slightly clumsy lobbed-off corners, accented with imperfect geometric cutouts and textured mark-making paired with photography of human moments and bright colours.

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Made at Evans Hunt. CD: Crystal Eriksson Copywriter: Jared Keen

Has 38 house plants and has only killed one this month.
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