Quickdraw Animation Society
Rebranding an underground community with an expressive identity system.
For over 30 years Quickdraw has fostered a strong, inclusive arts community in Calgary, and tapped in to
a global animation network. They needed a brand update to resonate with their members and proudly represent their films internationally.
The pencil takes on a greater life as it weaves and interacts with its surroundings.
An adaptive logo allows for play. The pencil is a pure symbol of creation, bending it in cartoonish ways brought surprise. In static use, the poses evoke a sense of motion. The community were encouraged to play around with it in animation.
A year after introduction,
the new identity goes strong.
The rebrand rolled out with brand guidelines,
stationary, signage, templates, and merch.
Quickdraw members quickly made it their own.