Quickdraw Animation Society

Rebranding an underground community with an expressive identity system.

For over 30 years Quickdraw has fostered a strong, inclusive arts community in Calgary, and tapped in to
a global animation network. They needed a brand update to resonate with their members and proudly represent their films internationally.

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The pencil takes on a greater life as it weaves and interacts with its surroundings.

An adaptive logo allows for play. The pencil is a pure symbol of creation, bending it in cartoonish ways brought surprise.  In static use, the poses evoke a sense of motion. The community were encouraged to play around with it in animation.

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A year after introduction,
the new identity goes strong.

The rebrand rolled out with brand guidelines,

stationary, signage, templates, and merch.
Quickdraw members quickly made it their own.

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Has 38 house plants and has only killed one this month.
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