Wind & Solar BC is an initiative of the Canadian Renewable Energy Association providing clear, current, and accurate information on the clean power projects planned for British Columbia while fostering candid conversations about their impacts and opportunities. It was important for the brand to feel iconic but not overly complicated, to add to the credibility of the organization’s messaging and ignite excitement while avoiding environmental cliches. The website is hard working but easy to use, easily communicating information on projects, highlight community benefits, and indigenous partnerships.
